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Music and the Human Experience

12/14/2011

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Two of my favorite topics of discussion are music (duh) and human evolution.  When they drift into each other I get all excited.  There is definitely an evolutionary element to music so I thought I'd put this on here.


Below is an excerpt from the conclusion of a book I wrote called How To Play The Guitar Without Wanting To Smash It With A Rock.  

Music Strikes a Chord in the Brain, Scans Show

NEW YORK (Reuters Health) - It may not be necessary for survival, but music taps into the same brain structures that things as crucial to life as food and sex do, researchers report. The investigators found that the music their study participants said gave them ``chills' also activated the brain's reward and emotion centers--the same areas that have been found to ``light up'' when stimulated by food, sex and drugs of abuse.

In the September 25th issue of the Proceedings of the National Academy of Sciences (news - web sites), researchers describe the finding as ``remarkable,'' since music has no effect on survival, nor does it directly alter the brain as drugs do. They suggest that music--which is woven into the fabric of all cultures--may be important to humans' sense of well-being.

Dr. Anne J. Blood of Massachusetts General Hospital in Charlestown led the study of 10 musicians. She and colleague Robert J. Zatorre of McGill University in Montreal, Canada, had the participants each pick a piece of music that consistently sent shivers down their spine. They then used positron emission tomography, or PET scans, to view which areas of the brain were activated by the music. All of the participants chose classical pieces as their spine-tingling favorites.

The PET scans, Blood and Zatorre found, illustrated clear effects of the musical selections--as the intensity of participants' ``chills'' increased, blood flow in particular brain regions changed in tandem. Other music did not inspire such changes.

``The ability of music to induce such intense pleasure and its...stimulation of (the brain's) reward systems suggest that, although music may not be imperative for survival of the human species, it may indeed be of significant benefit to our mental and physical well-being,'' the researchers conclude.

They also note that although the study participants were all musicians, music lovers of all sorts may experience such intense responses to their favorite tunes.

SOURCE: Proceedings of the National Academy of Sciences 2001;98:11818-


What!?  When I first saw this report I was both amazed and unsurprised.  The power of music never ceases to astound me in any way.  I have been a musician for over 40 years and have had moments of near religious intensity whilst playing or listening to music. I still do.  As a performer I have wielded considerable power onstage using music to lasso my audience’s attention and emotions.  We are dealing with some serious voodoo here, folks.

But music as a survival strategy that holds the same importance as eating and sex?  Pretty heady stuff, indeed, and yet not so surprising if we think about it.  Music is woven into the fabric of every aspect of our lives.  It engulfs us; we are awash in it.  Try to think of a significant portion of your life that doesn’t have music in it (alright, maybe going to the bathroom. Don’t be wise.).  Tall order, eh?  It permeates our existence like no other art form (novelists, dancers, sculptors and performance artists need not respond-please!).  I think it would be very, very hard to exist without it.

We know that music can conjure powerful emotional responses.  A simple D minor chord (D minor was pointed out by Nigel Tufnel of Spinal Tap to be the “saddest of all keys”) really can make us feel sad.  The combination of a D an F and an A can do that.  There are pieces of music that really affect us emotionally and we all have them.  If we as musicians analyze those tunes and find out the elements that have strong influence over us we can apply those elements to our own music.  Great sorcerers start out as apprentices, just ask Mickey.

So, as I conclude this book I want to leave you with a couple of thoughts. Personally there aren’t many things in my life that have brought me the pure, unabashed joy that my guitars give me (wife and children are above the discussion).  The guitar fosters a sense of camaraderie and friendship; there are few relationships that are stronger and more intense than those I have had with my bandmates (again, wife and children are exempt).  Jamming with friends and my students is one of the most fun and gratifying things I do.  


So, love what you do.  If you love to play guitar it can bring you joy for the rest of your life.  If it ceases to be fun stop playing.  Music should never be made using guilt or bad feelings as a motivator.  It should never be a chore.

Finally, many years ago a dear friend of mine dropped this pearl of wisdom on me (pearls before swine some would say):  “We don’t play music because we like to.  We don’t even play music because we want to.  We play music because we have to.”  I hope you all feel the same way about music and the guitar.  If you let it the guitar will enrich your life in countless ways.  It has given me so many of the things that have made for a great life and I am thankful for it. 

 Tommy Byrnes

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To CD Or Not To CD?

12/12/2011

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_ One of the most animated conversations that comes up in my Your Music (Band) As A Business class is whether or not doing a big manufacturing run of CDs is a good idea.  Back in the day it was a necessity but in today’s independent music scene it is not the most sound strategy unless you are playing enough shows in front of enough fans to make it a wise business move.

If you do a manufacturing run of 1,000 discs the unit price can come out to somewhere between $3 (if you are extremely lucky) up to $6 or $7, depending on the options for the run.  Graphics, multi-panel inserts, jewel case liners, digipack features all add to the cost per unit.  

Musicians often don’t also include the actual cost of recording, mixing and mastering the music in the overall cost per unit.  If you spent $3,000 on recording, $1,000 or more on mastering the disc and then spend $2,000 to $3,000 on the manufacturing run itself one does not need to be an accountant to realize you have to sell a disc at your show for $15 to $20 just to have a decent profit margin. In a tough global economy that is a lot of coin to ask your fans to shell out for a dying medium (that is a topic for another day!)

Add in the costs of hiring a graphic artist for the artwork, maybe a layout artist, or any other number of incurred expenses and the CD run is quickly becoming a gigantic expense, like $6500 or something! Yikes! Unless you are really playing a lot of shows and moving a ton of units this is a prohibitive cost for most musicians.

Add that to the fact that way more people are downloading music online instead of buying CDs.  There aren’t many brick and mortar record stores left.  

This leaves us with fewer and fewer places to sell our discs, a fan base that has embraced the MP3 as the main music medium and dwindling prospects to move the merch.  And don’t forget the boxes of unsold discs in the attic! (I still have a bunch of those myself!)

So, what are we Indies supposed to do?

I recommend doing short runs of CDs these days, maybe 100 or so at a time.  Short runs are burned instead of replicated.  The process is quite different.  I won’t go into the details here but the setup cost to do a replication run is quite costly.

Here are a few reasons why short runs are a good idea.

One, you don't have to pay thousands to manufacture. A short run of 100 will run a couple of hundred bucks. Usually you won’t get a fancy package but your fans are just going to rip the discs for their iPods anyway.

Two, offering download cards is really becoming a popular and cost-effective alternative to carrying a lot of inventory. Download cards from CD Baby cost about 50 cents each and you can sell them way cheaper than CDs (because the overhead is next to nothing compared with a full manufacturing run).

If you sell a download card for $7 or $8 you make a profit of $6.50 to $7.50 per unit sale. Even if you get 1000 of the things it still will only cost you $500 as opposed to, what, $5,000? 

Three, there is way less plastic in the landfills from the discs, jewel cases, etc.

Just as with any small business, professional musicians need to really pay attention to the bottom line. I had a graphics client once who manufactured 1,000 CDs based more on old perceptions of the industry as well as the feeling of having 1,000 CDs. They thought it was cool to have that kind of inventory. The band lost a lot of money.

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